Lets Come Together: Tech Tag Teams with Brick and Mortar
In the world of technology, things move faster than fast and, when online shopping became a major competitor for local retailers, people feared websites would take out their favorite hometown brick and mortar. However since the boom of online shopping began, we have seen a steady number of small businesses in our local economy continue to thrive. Savannah, GA currently has nearly 1,500 brick and mortar businesses in just retail alone! Though technology has a presence in a digital world all it’s own, it’s evident in this day and age that retail stores are most successful when there is a balanced blend of human connection and modern-day efficiency.
Personalization & Technology: Working Together
To ensure the success of a brick and mortar storefront, it’s critical that retailers stay up to date with the constant advancements in technology that their customers have become accustomed to. While doing so, they must still maintain a level of face-to-face service. To accomplish this balancing act, it may seem like you need a second pair of eyes. Retail surveillance systems not only boost your line of sight, in this day and age, but they can also do so much more. The implementation of these technology tools gives retailers the opportunity to bring costs down, maintain a smooth operation, and collect data for team members that gives them the ability to customize the shopping experience for their demographic.
3 Ways Retail Surveillance Systems can Enhance Face to Face Shopping
Here are a few ways to optimize the new advancements in surveillance cameras - so that your business security system adds value, not just protection.
On-Board Analytics
Cameras with on-board analytics can process the time a customer spends in one area of a business by using artificial intelligence built to detect movements occurring in a certain vicinity. This data can then be transferred to employees allowing them to aid customers who may be contemplating an item and are in need of assistance.
Heat Mapping
Cameras with heat mapping capabilities can best track how customers maneuver in business by collecting data based on body temperature. With this technology business owners can see, from a color-coded map, what areas, and even items, are being shopped in their stores. This data can also assist in the organization and layout a business chooses in order to best serve their customers and display their product.
Monitoring Stock
Another use for a surveillance camera with on-board analytics is monitoring stock. The camera gathers information using artificial intelligence developed with image recognition to signal an alarm when a certain item drops below a desired numerical value or is no longer visible in an image. Employees are then alerted when said products are low in stock, allowing them to restock inventory more efficiently.
With technological advancements occurring in our society, like retail surveillance systems, it is vital for businesses to maintain up-to-date practices in their brick and mortar. Positive interactions are still of the utmost importance to retail customers. When used to its full potential, data and analytics can take a load off the staff, allowing them to build connections with customers and to create a memorable in-store experience. This is why partnering modern technology tools with dynamic customer service will lead to today's businesses down the road to success.